Marketing in the New Mainstream®

Canada's leading multicultural marketing and consulting agency for those who wish to reach Canada's New Mainstream and ethno-cultural communities.

Cultural Competency Consultation
Branding and messaging expertise to ensure authenticity and effectiveness with newcomers and their children.
Media Planning, Buying and Execution
An experienced, results-driven media planning team that leverages the most relevant media from our qualified Media Partner Network and recommends how best to use it.
Creative Development & Transcreation
Authentic and relevant transcreation, culturalization, and development of multicultural advertising creative that resonates directly with each specific cultural community.

Consumer Insights
Quantitative and qualitative multicultural consumer insights to enable seamless execution and adaptation of local and national multicultural marketing strategies.
Event Connectivity
An experiential and event marketing approach to authentically reach, connect, and activate Canada's multicultural communities.
Public Relations
Exposure to key multicultural audiences with strategically placed PR messaging in earned media campaigns.